The search for a wide array of home and kitchen appliances never ends. You’ve seen your parents do it when the old refrigerator finally gives up. You’ve done it when furnishing your first apartment. Engaged couples seek out their favorite items to add to registries. Looking for a new home means finding out whether or not the stove top works and when it was installed. Renovating a kitchen can occasionally determine whether or not you opt for stainless steel appliances and overall color scheme or perhaps another color to compliment the new wood cabinets that you plan to put in. Wherever you are in life, Breville is a company that has you covered.
If you stare at a product like a Breville espresso machine – or any product for that matter – it would be no surprise if you started to think futuristic thoughts. With their silvery finish, bright blue backgrounds for digital readouts, it definitely has the look of a high-end product. This company is all about being smart, developing smart, and offering smart items to smart consumers.
Breville History
Oddly enough, the story starts at a horse race. At the 1932 Melbourne Cup, two men bet on a 4-1 horse named Peter Pan. These men were Bill O’Brien, a radio salesman, and Harry Norville, an engineer. Peter Pan won the race and the two men decided to take their winnings and invest in a long sought-after dream, the creation of Breville Radio. The name is actually a combination of both mens’ last names. All went well until the introduction of television. Eventually radio became phased out and regarded as old technology. Without the radio business, the men took their skills and finances and went into the small appliance business.
When Bill O’Brien’s son, John O’Brien got into the act, he searched for ways to expand the business, perhaps make it a household name. Well, he did. In 1972 he created the Breville Research and Development Center and through their research and creativity, the first scissor-action sandwich maker came to life in 1974. In Australian history, the launch of the sandwich maker is still one of the most successful. So much so that people in Australia, New Zealand, and the United Kingdom still call their toasted sandwiches “Brevilles.” Household name indeed, the word Brevilles is now in the Australian dictionary. In 1977 it made another big splash with the creation of the Kitchen Wizz, a food processor that is to this day one of the country’s best selling food processor.
The company continued to add new products to its appliance lineup; blenders, yogurt makers, waffle irons, and more. Their success began to spread outside the limits of Australia and eventually their posted an office in Hong Kong before the mid 80s. Demand for the appliances grew and word of mouth about its quality spread and the company found itself exporting products to 15 different countries worldwide.
In the 1990s, Australia’s big city of Sydney and also the company’s main headquarters was experiencing an upsurge in interest with various cultures. Demand came in for Mediterranean, Asian, and overall healthier foods. The company kept its ear to the ground and heard the calls of the public. Turning back to the research board, they came up with several original products that quickly brought consumers, new and old, on board. Their Juice Fountain was the first of its kind, offering people a wider feed tube that eliminated the need to cut up fruit and vegetables before putting them into the juicing machine. It quickly became an award-winning product, and more great ideas continued to flow. They showcased the high-wall heating electric wok, a panini press, and the Breville espresso machine. Breville espresso machines delivered Sydney’s own home brewing to millions of people across the globe and took a chunk out of the espresso machine market. Sure, everyone could get a cup of French espresso – but Australian? Now that’s something!
Their creations continue to win awards for both function and design. In 2001 they merged with HWI, a kitchenware company that gave them even more time and resources to expand their business. Even better, the merger allowed them to enlarge their Center of Design Excellence in order to convey their well-worth it products to North America. When it came to the United States, they knew it would be a bit of a challenge. With so many other vendors already vying for the top dog spot, they initially believed the United States to be a mere “niche opportunity.” The response they got was astounding and showed them that even with the other established brands, there was still plenty of room for another brand to show itself off to consumers. From the Juice Fountain to the Breville espresso machine, people loved what they had to offer and demanded more, and they settled right in.
What Breville is Known For
Aside from juicers, sandwich toasters and Breville espresso machines, they have created numerous new product lines with sleek designs and innovative new uses for both users at home and users around the world. The Die-Cast Series supplies performance and originality as heavy duty countertop appliances worthy of professionals. The company likes to think of them as modern classics with cutting-edge design and bold statements made right in the kitchen. There is also the ikon Series, crisp and refined, simple appliances with plenty of power that blend right in with any kitchen atmosphere.
If you’re looking for a strong commitment to quality and for items that say how much you care about your kitchen as well as for appliances that sit well above the standard, you can hardly do better than with them. For example, the Die-Cast Breville espresso machines are streamlined with glorious finishes and easy to follow controls. One glance at this or any other product and you’ll find yourself mesmerized by how fantastic they look. They make sure every product works just like it’s supposed to in order to bring you the best of the best when it comes to the final results. The best juice, best sandwiches, best coffee. You name it, they’ve got it.
