A solid foundation for a company is exactly what buyers are looking for these days. Companies with long traditions, strong histories and backgrounds that show that they know exactly what they are doing and the proof is from their years and years of experience. Other companies simply do not understand that. They crop up and start cranking out mediocre products for cheap. People who are unable to recognize quality or how to look for it will purchase just about anything, even if it is from a brand that isn’t remotely established. Smart consumers know better. They keep an eye on the shelves and know that sometimes the best products, the products they are looking for, will not be found in an everyday retail store. It might take a little specialty store or a few in-depth searches online. After all, the makers will have a high standard and won’t always have their products available to everyone.
Like a treasure hunt, companies like Briel make some of the best items on the market. They specialize to make Briel espresso machines specifically for use inside the home for those looking to make a cup of delicious, one of a kind coffee. With a company that has its roots in espresso drinking, there is no way you can dismiss a Briel from the line of potential purchases. They have one for every taste and understand coffee inside and out.
Briel History
Briel began its history in 1978 in Portugal, a country proud of its cultural heritage concerning espresso drinking and other traditions. What better than to buy something like a Briel espresso machine from a company that grew up surrounded by espresso drinkers? Researching and manufacturing exclusively in these machines, the company sought out ways to create innovations for all coffee drinkers and espresso enthusiasts.
In 1982 they released a new kind of coffee machine. It was their first product and entirely new concept. The machine was not metal, but instead the body was created using ABS plastic. Metal, though durable and pleasing to the eye, can be heavy and cumbersome. The use of ABS plastic allowed the Briel espresso machine to not only remain durable, but also to continue to please the eye and make the machine much easier to carry and move if need be. The machine was a hit and sold thousands and became the company’s first success in the field of coffee makers.
At the opening of 1990, the widespread appeal of Briel espresso machines had given the company the popularity and strength it needed to do more of what it wanted. They had made the public happy with their unique products and thus aimed toward focusing exclusively on producing and improving new and existing espresso machines. With their success in Europe complete, they then began to look toward marketing in North America, and in 1994 established Briel North America. With only one direction to go – up – Briel continued to expand as needed, eventually spanning across 35 countries with various distributorships and subsidiaries.
They have no plans to stop there, either. Their steady success, smart marketing, and elegant design in their machines, Briel seeks to strengthen its current position in the world market and become a world-wide brand that people everywhere will come to know, from home baristas to professional coffee drinkers. Constantly looking for methods of improvement, they have several projects in the works that will better the current Briel espresso machines while taking an active interest in the environment. Even as they perfect their products, they will look into better and more efficient means of manufacturing them every step of the way, from utilizing recycled materials to implementing more ecologically-friendly manufacturing processes.
What Briel is Known For
Briel focuses only on espresso makers, coffee makers, and all things for coffee enthusiasts. They have an unswerving dedication to commitment when it comes to their standards within the industry. They strive not only for the best product but also the best service possible for their customers. They have received various honors from around the world, evidence of what their company stands for and what it will continue to stand for in the future. They watch the market closely, looking for ways that will lead to change. When they see it, they will adapt their current methods in order to bring forth the needs and requirements they see from the people and the market, always keeping a close eye on the details and making sure every product is in top shape before leaving to its new home.
The company is so firm on their stance of assuming responsibility should something be wrong with a machine, it has a quality policy. They will stand for nothing less than excellence and years ago put the quality program into action. A company with a poor reputation is no company at all. Being spread across the globe, their position is impressive – it takes work to keep such high standards, but with strict quality control, rigorous testing, and finding the best raw materials for their creation, the espresso machines always leave the factory in tip-top shape, ready for years of loving use.
They currently have several machines on the market for people to choose from depending upon their taste in coffee selection. Machines are user friendly and come in stainless steel; light and able to match in any kitchen. The snappy design and just-right size are perfect for home countertops for those looking to create their own espresso right at home without the need to travel to a coffee shop. The company has implemented everything from safety features (security valves that limit pressure on the boiler) to unique systems (a no-drip ability) that give them that special touch people have been looking for in an espresso or coffee machine. Take a good look at this brand if you’re seeking a cup of espresso with a creamy head and a product that will last you for years. You won’t be disappointed with what you find.
