Diversification is often the lifeblood of a company. In this case, they create ranges that reach from DeLonghi espresso machines to air conditioners. They know that the more items they can deliver to consumers, the better their profit. The higher quality all these diverse items are, then the happier consumers are and word spreads. Before they know it, they’re the top dog in the market, producing a vast array of items all within their specific area of expertise. The big picture? Everybody is happy. A great reputation, user-friendly products, a fantastic customer base, and plenty of money to go around to everyone from CEOs to the workers on the assembly lines gives the company incentive to continue doing exactly what they’re doing without the need to make drastic changes. It’s this lack of dramatic changes that also help to satisfy customers. Beloved products don’t suddenly disappear, service is first-rate, prices are reasonable, and purchased items will last for a very long time, money well spent.
This is all something that newer companies simply don’t understand. They’re fast paced, shifting like the wind in obeying the markets no mater what, even if consumers raise an outcry. Tradition eludes them because they don’t know what it means to build up from the ground during days when things were tougher and the people were different. DeLonghi espresso machines come from a long line; a company that started over a century ago that understands more than half the companies in operation today.
DeLonghi History
This century old story begins in 1902 by the family whose name lives on as the company name. Their history revolves mostly around air conditioning units. While the family began selling parts to local industry in Treviso, Italy, they slowly but surely expanded the business and eventually began looking around for other ways to increase production. For years and years, they continued on selling parts, as it provided a steady business. The company hit a difficult speed bump as Treviso found itself in the middle of World War II and the town was severely damaged. The family struggled on, continued their company, and finally when the war was completely cleared away, things went back as they were before.
It wasn’t until 1950 that they finally decided to incorporate. It specialized in selling machinery to various heating appliance businesses and continued to do so for another 25 years, prospering happily and passing the business from one good set of hands to another. Finally, in the hands of Guiseppe DeLonghi, in 1975 they created their own space heater. This was their first banded product. The space heater used oil as the fuel component and was received well as it was a portable means of heat. Four years later and seeing the success they have achieved, they acquired Supercalor in order to further expand the range of its heaters. Realizing that the United States was a great resourced they had not fully tapped, in 1980 they began to import products.
The success received there prompted the company to look into other ways of expanding. The household appliance industry was strong and they decided in 1985 that now was the time to dive in. They first tested with waters with a toaster oven called the Sfornatutto. People snatched up the new product, prompting the company to continue on and add more products to the appliance line. The toaster oven was the spark that ignited the fire that is the company people now recognize for both tradition and quality. A year after the success of the Sfornatutto, they purchased a company called Elba and began to produce various ovens, from table-top to built-in types. That same year they brought out the Pinguino, the complete opposite of a toaster oven. The Pinguino was an air conditioner for homes. It had a snazzy look and was ready for use in any home in any place in the world. It caught peoples’ attention and soon the idea of air conditioners went hand in hand with Pinguino.
Though the Pinguino was still a far cry from the DeLonghi espresso machine, it opened up more doors for the company. In 1987 they developed the Friggimegilo, a deep fryer that utilizes the concept of a rotating basket. It saves half the oil and is, to this day, still the only deep fryer that does so. Every year something new and different occurred within the company, always improving it; subsidiaries in the United States and the United Kingdom were created, floor care appliances are developed, microwave ovens are made. Finally seeing what options kitchen appliances can offer, the company began to create appliances in 1990 bringing a sense of Italian cuisine to the United States and at the same time, opening another subsidiary in France. They continued on, bringing cutting-edge products to the forefront every time, and creating more subsidiaries in Japan, Germany, and the Netherlands.
What DeLonghi is Known For
It isn’t until 2004 that DeLonghi espresso machines are introduced with other coffee making products. It has taken a long time (considering the first espresso machine was developed in 1933), but that’s what has made the company so strong and everlasting. They accepted change, but never too quickly. They made sure what they did, they did exceptionally well before adding in new ideas and new products. This kind of commitment to excellence is exactly what you will expect from their products as well. You won’t need to expect anything less than perfection from a DeLonghi espresso machine or any other appliance you purchase from them.
They have won awards for their design; Home Furnishing News named their design director one of the top 50 in the world and their Esclusivo line won the Red Dot award. They are always perfecting every product, making sure of their surroundings every step of the way. They’ll take in all the information necessary before making a move, and that move is always a good one. With a century of expertise, it’s no wonder that their service, their website, and every product – DeLonghi espresso machine, citrus juicer, or dehumidifier – is as close to flawless as they can get.
